I heard about the, 'Fun Theory' a few days ago and became intrigued about the idea that if you take something people Don't want to do and make it 'fun' to do ... you can change people's behavior and motivate them to do it! Makes sense - right [not sure how to 'fun-up' paying bills though].
An ad agency in Stockholm, Sweden used this idea to create a series of ads for Volkswagen - the great thing about these ADs is that you only see the VW name pop up for a second at the end - hum ...don't you wish all Ads were this light,easy & FUN!!
Have a FUN day!
- N -
Pretty neat Nancy, thanks for sharing.
Posted by: A | October 19, 2009 at 11:58 AM
That is great!! that does look like fun! and who doesnt want more of that in their lives?
Posted by: Jessica Thomson | October 19, 2009 at 07:51 PM