I heard about the, 'Fun Theory' a few days ago and became intrigued about the idea that if you take something people Don't want to do and make it 'fun' to do ... you can change people's behavior and motivate them to do it! Makes sense - right [not sure how to 'fun-up' paying bills though].
An ad agency in Stockholm, Sweden used this idea to create a series of ads for Volkswagen - the great thing about these ADs is that you only see the VW name pop up for a second at the end - hum ...don't you wish all Ads were this light,easy & FUN!!